Templates are made to be “fine for everyone,” which means they rarely work hard for you. Custom design is built for real-world buying: unmistakable category signals, correct spine width and bleeds, a clean ePub, and a visual idea that doesn’t already exist on page one of the results.
TL;DR: templates save time. Custom covers get the click.
Books that earn the clicks on Amazon
They're going to judge it by its cover... better make it a good one.
I translate your book’s promise into a cover that wins at thumbnail: clear genre cues, smart title and subtitle hierarchy, typography with a point of view, and imagery that serves the idea.
Then I stress-test it for Amazon/KDP: spine setup, margins, bleeds, exports—so it sails through pre-flight. Custom when it matters, stock when it serves, always built to convert. Because covers get judged in seconds, and yours should make the right readers click without thinking.
